A Monster by any other name

In case you were wondering, this post is not about Lady Gaga, but as the name suggests, it IS monster related.

I suppose I should really have this post queued for Halloween, but I’m really not that patient, and considering I’m not the first person to have discovered Hoxton Street Monster Supplies, I guess it’s better to wax lyrical sooner rather than later.

According to their introduction, Hoxton Street Monster Supplies was established in 1818, and is a purveyor of quality goods for monsters of every kind. It is a cornucopia of ghastly delights: I believe their salts made from tears are particularly popular, while Impacted Wax and tinned Chills are great store cupboard standbys.

Of course in the real world, Hoxton Street Monster supplies is a clever PR and Marketing exercise from the Ministry of Stories, a volunteering organisation which helps young people with all manner of writing, through free one-to-one mentoring and writing workshops. The earwax is really fudge, while the salty tears are made by Halen Mon.

Based in East London, they use storytelling to inspire young people aged 8-18, in the belief that writing unleashes their imaginations and builds confidence, self-respect and communication.

Nick Hornby, Lucy Macnab and Ben Payne founded the Ministry of Stories in 2010. In its first year, over 3000 young people took part in volunteer-led workshops and writing projects.

The range of products on sale not only provide some revenue for the charity, but obviously visiting children can get inspired by the environment.

For further photos, have a look here.

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Categories: New Products, PR & Marketing

Author:newinfood

Food PR and consultant

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